If you ever wanted a case study to demonstrate that employee engagement can be directly tied to organizational success, then you need to hear this case study from Coast Capital Savings Credit Union. Located in B.C. and recognized as one of the country's "50 Best Managed Companies," Canada's second largest credit union is doing something right. Coast Capital Savings has made wholesale changes in the way it functions, thereby galvanizing its employees to embrace change and turn traditional Canadian banking on its head.
In this session, you will learn how employee communications, based on an innovative blending of humour & play in the workplace, has successfully driven staff engagement, commitment and performance, resulting in record business results.
Presenters: Kyle Braid, Vice-President, Ipsos Reid Public Affairs; Shawn Hall, Senior Communications Manager, TELUS; Scott McCloy, Communications Director, WorkSafeBC; and moderator Perry Goldsmith, President Contemporary Communications Ltd.
Your organization’s reputation is important, but how do you protect and maintain it when you’re constantly fighting fires that can have a detrimental impact on how your organization is viewed by employees, customers and stakeholders?
This session focuses on real life examples of how major corporations monitor and manage reputations, and what you can do to identify and deal with issues and trends to prevent or minimize their impact on an organization's reputation. We will also explore how astute communicators and market researchers increasingly view reputation as something that can be leveraged to produce more effective public relations, marketing and advertising campaigns.
You’ll gain practical advice based on the “lessons learned” by senior communications professionals, and some candid insights to life on the firing line when you represent high-profile companies.
The Olympic Torch: Engaging Communities across Canada
Presenters: Shris Shauf, VANOC Torch Media Relations & Public Relations Manager, Jenee Elborne, VANOC Torch Relays Public Relations Specialist
The 2010 Olympic Torch Relay will connect Canadians through a 45,000 km journey that involves 12,000 torchbearers over 106 days. In this workshop Chris Shauf and JenÇe Elborne with the Vancouver 2010 Torch Relays communications team will share media relations strategies for the relay and how they're working to engage communities and people across Canada.
Authentic Crisis Leadership and Reputation Management: Maple Leaf Foods and the 2008 Listeriosis Crisis
Terry Flynn, APR, FCPRS; David Scholz, and Jeanette Jones, ABC, Vice President of Communications, Maple Leaf Foods Inc. have all been personally involved with Maple Leaf Foods through their respective roles in academic research, marketing and communications. Now these PR leaders are combining forces to bring us a comprehensive overview of how Maple Leaf, and particularly CEO Michael McCain, showed courage and leadership in a time of extreme corporate crisis.
